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Our Market. In searching for a term that would encompass all the possible types of establishments that could offer up-market teeth whitening we coined the term Cosmerich, a contraction of “Cosmetic Lifestyle Enrichment.” “Cosmeceuticals,” gaining in popularity, is too limiting, in that it relates solely to products, not services, and it is service that separates the Cosmerich market from those who simply sell items. Cosmerich establishments provide all types of services to enhance well-being and self esteem — hair styling, skin treatments, hair removal and more.Why not a more attractive smile? It’s only natural that if you’re preparing for a big event, a wedding or party or a new relationship, you would be concerned about one of the most important aspects of personal grooming, your smile. That is why tooth whitening is now the most popular cosmetic procedure in the USA. TV shows like “The Swan” and “Extreme Makeover” have put a beautiful, white smile at the center of consciousness of the American public.
So, why haven’t Cosmerich establishments offered teeth whitening before? Because they would have to compete either with inexpensive and ineffective drug-store preparations on one end of the market or high-skill high-cost dental procedures on the other. Now there is a clear alternative. White Science has created — based on many years of experience in professional dentistry — a line of unique, highly innovative products and supporting equipment specifically for the Cosmerich market. .
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